BitterSweets: Brilliant!

March 1, 2010

Why is it that I never come up with cool shit like this?

Bittersweets®

For most, there is no crueler day of the calendar year than that of Valentine’s Day. While a tiny fraction of the population can look forward to a holiday of wine and roses, poetry and song, the vast majority of us can anticipate a day of nausea and grimacing, trauma and grief. A day in which minutes seem like hours, and hours like days, as we reflect sorrowfully on yesteryear’s romantic indignities, today’s loneliness, and the unknowable but certain heartbreak that will be visited upon us repeatedly in the years to come.

When cruelty and holidays collide, the weak-willed find solace in self-pity and comfort foods. And now, Despair Inc. is pleased to announce that we’ve combined BOTH into a radical new offering.

Introducing Bittersweets® – The Valentine’s Candy for the Rest of Us.

Like the ubiquitous candy conversation hearts, Bittersweets® are made of flavored, chalky-tasting sugar and sport a message on their face. But unlike other candy hearts, ours are stamped with bitter musings and mockeries perfectly suited to the dejected spirits of those who will spend the holiday alone, or wishing they were.

Messages recalling an almost forgotten, unbearably painful memory of being dumped. Or perhaps of a dysfunctional, psychotic ex-girlfriend or boyfriend. Or of that cruel-hearted girl (or boy) in elementary school who rejected your valentine solicitations, informing you that Jake (or Holly) was “so totally way hotter.”

Now available in THREE unique collections- “Dejected”, “Dysfunctional”, and “Dumped”- with each featuring up to 37 unique sayings each!

Leave it to the guys at Despair to come up with this. Brilliant!

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